Buckle Up for the Infotainment Revolution: ACCESS x MediaTek Take the Wheel at CES 2024

Lucas Brown
3 min readJan 16, 2024

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Forget dusty maps and sticky dials — the future of automobiles is hurtling towards us with the speed of a souped-up Tesla, and the driver’s seat just got a serious upgrade. At CES 2024, the industry titans ACCESS and MediaTek unveiled a partnership that promises to redefine in-car entertainment. Prepare to be wowed, buckle up, and let’s explore the “ACCESS x MediaTek advanced Twine4Car Automotive Infotainment services” that are revving up the automotive world.

Imagine seamlessly transitioning from blasting Spotify anthems on your morning commute to streaming the latest blockbuster on the rear-seat entertainment system, all orchestrated within the sleek interface of your car’s head unit. Twine4Car, the brainchild of this dynamic duo, makes this not just a future fantasy, but a tangible reality rolling onto roads soon.

At the heart of this infotainment revolution lies a marriage of expertise. ACCESS, with its extensive experience in the TV and automotive markets, brings Twine4Car, a customizable in-car app store and content platform. Picture it as a Netflix for your car, overflowing with car-centric applications. Think audiophile-quality music streaming, immersive gaming experiences, and even navigation apps that anticipate your coffee cravings. But Twine4Car is more than just entertainment. It’s a portal to convenience, offering apps for charging station locators, parking payment systems, and even AI-powered assistants to answer your every whim (within the bounds of responsible driving, of course!).

But what gives Twine4Car its muscle is MediaTek, the world leader in SoCs (Systems on Chips). Their cutting-edge chipsets not only power the smooth operation of these apps but also pave the way for seamless integration with existing in-car operating systems. Whether you’re cruising in an Android-powered behemoth or a Linux-loving hatchback, Twine4Car will become your digital co-pilot, enhancing your journey without a hitch.

And the best part? This isn’t just a high-tech toy for luxury rides. The beauty of the ACCESS x MediaTek collaboration lies in its accessibility. Twine4Car is designed to be scalable, catering to a wide range of automobiles and budgets. This means even the most budget-conscious drivers can get a taste of the infotainment revolution.

The excitement isn’t just about bells and whistles. This partnership signifies a paradigm shift in automotive technology development. Imagine the possibilities: developers crafting innovative car-centric apps, content creators tailoring experiences for the in-car audience, and automakers integrating Twine4Car into their design DNA. It’s a whole new ecosystem brimming with potential, and CES 2024 was just the starting gun.

As the dust settles on CES, one thing is clear: the future of automobile infotainment is no longer a hazy vision. It’s a tangible reality, hurtling towards us as fast as a MediaTek-powered chipset can take it. With ACCESS and MediaTek holding the wheel, we’re in for a thrilling ride, filled with convenience, entertainment, and a whole lot of possibilities. So, fasten your seatbelts, and get ready to experience the automotive infotainment revolution one app, one game, one road trip at a time.

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